James CleeStream If You Wanna Go FasterReports of advertising’s death have been greatly exaggerated. The content wars are beginning, and this could be a new golden age for…Jan 13, 2020Jan 13, 2020
James CleeYou Reap What You SowMore and more in the industry, brands are focusing heavily on last-click digital marketing, aiming for tighter and tighter targeting, and…Oct 3, 2019Oct 3, 2019
James CleeKnow Thy EnemyOften when talking to clients about competition we end up showing them a reel of their closest competitors — usually close category…Jun 13, 20191Jun 13, 20191
James CleeEmbrace the Power of StupidityIn 2010, an Illinois Hospital showed the precision and quality of its new “Da Vinci” robotic surgery tools by using them to incredibly…Jun 5, 2019Jun 5, 2019