This is my walk to work in Madrid

Is your brain stuck?

Have you ever sat down at your desk to resolve a creative problem and then your brain decides it has no interest in doing what you tell it to? Sound familiar? Yeah, thanks brain.

One of the best ways to unlock your creativity is to take a walk. Researches at Stanford University have carried out a study that finds walking improves creativity.

“Walking opens up the free flow of ideas, and it is a simple and robust solution to the goals of increasing creativity and increasing physical activity.”…


Don’t forget to always be offended.

No matter if you have studied at an expensive university or are self taught, you too can completely cock-up any design project. Just follow these simple rules to gain entrance to design fail heaven.

1. Say yes to every project

Especially say yes to potential clients who’s first and only question is: “How much for an interweb site?”. They know that price is the most important thing when shopping for a designer and thus know your true worth. If you don’t take this project you won’t have enough money to pay the rent, you’ll then be homeless, people will spit…


Do you remember that guy who got caught doing that thing to that wolf and the best thing was… oh wait a moment I just got a message… oh yeah, the time when Chris… 2 secs, gotta take this, it’s really important, so sorry… Anyway, the police told me that… shit, I have to go, let’s catch up soon… sorry, when? I’ll pm you on Instagram…

Being able to concentrate for prolonged periods really makes a difference to the outcome of your tasks. Shallow and fragmented thinking is the enemy to good work. I’m going to share with you some…


Logo design process summary

Here are 6 steps to follow to design a better logo

Usually when designing a logo it will be in the wider context of the brand. The logo is just one part of how the brand communicates. Having said that, depending on the brand, the logo can play a major role in the brand communication. Some logos such as Google’s take a front seat while others are more subtle and let other parts of the brand dominate.

Here is an overview of the process I use when designing a logo in the context of a larger branding project.

1. Research


1. Side projects

Is it enough just to turn up to class and get a good grade? In these hyper competitive times it helps to set yourself apart.

Perhaps a friend of a friend is running a club night for which you could design some flyers, or perhaps you could design something for a local cafe, there are lots of opportunities to take advantage of while helping others.

While I was studying I started working for a record label, the money was a joke but it gave me valuable experience that played a major part in landing my first job as a designer…


Hostelworld, as the name cunningly suggests, is an online hostel booking site. Since it started way back in 1999 the company has gone from strength to strength and is now the leading hostel booking provider.

When backpacking around Latin America, the Hostel World app became my favourite means of booking a bed for the night. Far superior than dubious recommendations from the Lonely Planet, plus with the space saved by not carrying a guide book, I could fit another bottle of tequila into my already bulging rucksack. However, their brand seemed to blend into the noise of their competitors and…


#1 Aïsha the yoga freak.

She can be found away from the main party hostels where the negative energy of coked up Ozzies detracts from her inner peace. Or more likely it just awkwardly reminds her of her past wild days before the mental breakdown and her ex wannabe DJ boyfriend. She dresses in sustainable soya yoga pants that cost more than the GDP of the Guatemalan village she is staying in. The highlight of her day was buying some authentic hand-made tribal cloth she managed to haggle down from 75 cents to 50 cents. Its feels good to buy…

James Eccleston

UX / Design / Travel www.james-eccleston.com

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