#MediaChat discusses the world famous emoji for brands
On Thursday I attended #mediachat, a weekly Twitter chat hosted by Aaron Kilby (@kilby76) every Thursday at 10 p.m. Eastern time featuring guests on social and online media, new apps and anything media related.
This was my very first Twitter chat and I was nervous for a number of reasons.
First, I had never been in a Twitter chat and second, I did not know how to join.
After looking over materials provided by my professor Lisa Buyer and googling some information about Twitter chats, I felt a little bit better about joining the chat.
I also signed in to Tweetchat for the first time literally 5 minutes before the chat started.
It was so nice to use the tool and see so many social media professionals tweeting at me and responding to what I was saying!
The topic of the night was “Are Emoji saving brands?” with special guest Gary J. Nix (@Mr_McFly).
The chat began with an introduction of everyone who was in the chat and I found out that I was not the only one who was joining a Twitter chat for the first time.
Here are the questions below posed by Nix and Kilby:
1. Are emoji an acceptable form of communication?
2. Does your brand use emoji in its communications?
3. Are brands using emoji just saying bae?
4. Are emoji acceptable if an influencer does a social media takeover for your brand?
5. In which industries are emoji appropriate? B2B, B2C or all?
6. Are emoji as legitimate as hashtags?
7. How many emoji is too many?
8. Is diversity in emoji important?
Very interesting questions, right? Many people said that emoji are acceptable in all forms of communication.
A lot of people use emoji in their brand if it’s appropriate for their audience, the context and the nature of their brand.
Marketing Director Sue Duris commented saying “It depends on your audience. If emoji resonate with your audience, use. Otherwise, be strategic.” (http://bit.ly/2duD8nr )
Everyone in the chat said they have yet to see a brand use the word “bae” in any posts or releases and that it would not be a professional thing to do unless you are posting for millennials.
That being said, a person taking over social media for your brand should keep in mind their emoji usage.
During #mediachat, we also discussed that emoji and hashtags serve different purposes and they are both succeeding in the effect they are intended to have.
Nix expressed that emoji are mostly used for B2C companies, but it depends on the brand.
He even went as far as to say, “One day a brand deep ensconced in the cultural zeitgeist will post in all emoji and win.” (http://bit.ly/2d2Io1E )
Community Manager Bree Kelley commented saying, “I consider emoji modern day hieroglyphics. They’re pivotal to our communication as literacy decreases.” (http://bit.ly/2drRgBr )
Finally, users in the chat concluded that using five or more emoji is too much and that diversity is a very important aspect of emoji.
It was a very great experience and I will definitely be joining more of #mediachat.