Starting a Career in Digital Marketing
Establishing a new marketing agency used to be a high-risk challenge. However, the advent of digital marketing has totally transformed the industry. Setting up a digital marketing agency has never been easier, often requiring only a single skilled individual to run and operate a successful marketing agency.
Businesses and companies across all industries are spending larger and larger amounts of their marketing budget on digital marketing, meaning that there are many opportunities for those working in this field. James Hopkins is the Director of QV Marketing, a thriving marketing agency that offers help to local businesses that are looking to increase sales through digital marketing.
A highly innovative field, success in the realm of digital marketing does not rely on past experience or professional qualifications, instead, it focuses on being up to date with the most recent changes, quickly learning new skills and techniques to implement for maximum effect.
Professional qualifications are less desirable in the world of digital marketing, as the fast-paced nature of the industry means that the topics or techniques currently being taught on a university syllabus may already be obsolete in the workplace. A creative mindset and the ability to quickly analyse data and work well in a team are also important for those working in industry.
Digital marketing is a hugely varied industry. However, some of the most important aspects include search engine optimisation (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), email marketing, copywriting, web design, content marketing, marketing automation, mobile marketing, apps, SMS marketing, digital advertising, growth hacking and web analytics. Each area has its own distinct techniques and skills, yet many of these aspects are complimentary to one another, meaning that it is advantageous to gain experience of several topics.
There is some crossover between the many different facets of digital marketing, which offer a range of opportunities to those working within the industry. An extremely agile career choice, digital marketers can start in one area before moving on to another in a quick and easy transition.
A successful career in any area of digital marketing does require a true passion for the subject, as marketers must keep abreast of the latest news and developments, as well as continuing to learn new skills and techniques.
