Children’s Product Market in Russia: Analysis and Development for 2014–2019

Locate opportunity in Russia’s retail market for children’s products.
Report offers in-depth analyses and forecasts for development to 2019.
What is the current value of the children’s products market in Russia? How is this market expected to expand in 2014–2019? Which are the leading retailers and what type of competitive environment does this market support? What will be the directions of development for each market segment in the coming years?

Retail and manufacturing professionals considering entering this market should consult Children’s products market in Russia 2014. Market analysis and development forecasts for 2014–2019, an innovative publication offered by PMR.

This report offers a comprehensive view of the current value and scope of the market, while emphasizing the existing potential for development in each major segment — children’s wear and children’s footwear, toys, baby care products and children’s food.

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The report examines the status of the Russian economy, recent events and trends and the impact of these developments on the retail market for children’s products. It details the value and unique structure of the market and its numerous segments, providing insightful forecasts for each. Readers will also benefit from insightful analysis of key trends, top distribution channels and the competitive environment with emphasis on the predicted development of the market over the next six years.

Key drivers of market growth and obstacles that must be overcome are described in detail for the overall market and for each of the major segments — children swear and children’s footwear, toys, baby care products and children’s food — within this report. Forecasts for the Russian economy are examined in terms of potential effects on the market over the next few years, and major retailers of children’s products in Russia are profiled in terms of their market share, revenues, total number of stores and plans for future expansion.

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This publication represents ‘must read’ material for managers, marketing professionals and executives at companies with retail operations on the Russian children’s products market. It is also a reliable business guide for manufacturers and distributors of children’s clothing and footwear, toys, cosmetics and food for the Russian retail market. Investors, consultants, researchers and government institutions will find the assortment of statistical data analysis and reliable forecasts extremely useful in everyday tasks as well as in long-range business activities.

Popular uses for this document include the measurement of market saturation, estimation of merchandise demand and in preparation for the launch of a new enterprise or expansion of a current retail chain. It is helpful when estimating demand for specific products sold on this market and when searching for potential business and investment opportunities.
Benefit from the insight offered by this publication on the growth and expansion in the children’s products market in Russia — purchase your copy today!

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Table of Contents

• Methodology 7
• Executive summary 11
• Macroeconomic overview 14
• Consumer survey results conducted among consumers who purchase children’s products 20
Market value 44
• Overview of the market situation 48
• Market segments 52
• Distribution channels 62
• Leading players 70
• Profiles of selected players 74
• List of graphs 86
• List of tables 88
• About PMR 90

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