The Origin of RUSH
What are you passionate about?
What are your goals and aspirations for yourself?
How do you stay motivated on your path to achieving them?
These are the questions that we set out to answer upon starting Rush Co. As two busy students trying to balance academics, athletics, and countless other commitments, we would sometimes find it difficult to stay at the top of our game 24 hours a day, 7 days a week. In order to improve our chances of success in any way that we could, we would often consume coffee and energy drinks as a source of caffeine. Caffeine has been shown through study after study to improve memory and cognitive function, while decreasing fatigue.
Although it is no secret that the caffeine inside of coffee, energy drinks, and other products help millions of people around the world meet their busy day to day schedules, we quickly noticed many inconveniences with these foods and beverages. For starters, coffee only tastes good warm, while energy drinks only taste good when they’re cold, and both leave you with an awful aftertaste. But beyond the bad taste, these beverages were inconvenient to carry around, would spill all over ourselves and our work, and worst of all, always left us with a brutal crash a few hours later.
One night, while studying for a biology exam, I experienced this crash like never before. It had been hours since I finished my energy drink and the shops had closed up, so I began to desperately search my bag for anything that could help me stay awake. I was quickly discouraged when all that I could find was a piece of gum, but then I recalled learning in psychology class that the simple act of chewing has been shown to help improve alertness and focus, so I did exactly that. Come morning, I was still chewing that same piece of gum on my way to grab a cup of coffee to refuel when it hit me — Caffeinated energy gum.
As soon as I got home and shared the idea with Rohan we quickly began our research on the caffeine industry, and were surprised to find that none of the energy products available on the market offered exactly what we were looking for. The two of us saw this as an opportunity to provide ourselves, and others, with a new way to do more of what we love, without sacrificing our health, or our taste buds.
Before we had even finalized our first formula, everything that we would need to create our very own sugar-free energy gum was ordered online and on its way to our house. In the meantime, we took the liberty of transforming our basement into a state-of-the-art energy gum development center where we could begin our work.
After several months of trials, and a surprising amount of help from the industry professionals that we managed to get in touch with, we had finally developed a fully functional prototype that not only helped us to stay focused and alert, but tasted great, kept us healthy, and lasted for hours on end. As our close family and friends began relying on our prototypes to help them tackle their daily meetings, exams, and athletics, we soon realized that we weren’t just providing them with an extra boost of energy, we were providing them with motivation. With Rush Gum, we could now tackle our daily engagements with the confidence of knowing that we were doing so at our best and brightest.
We founded Rush so that we could share this motivational effect with the world. No matter who you are, or what you do, everyone could use that little extra push every now and then. By encapsulating the same amount of caffeine that you would find in a standard cup of coffee into a tiny piece of sugar-free gum, and combining it with the crash-neutralizing effects of L-theanine, Rush provides the focus and energy you need to succeed, without the dreaded crash. What’s more, it’s convenient, tastes great, and takes effect in a fraction of the time that any energy food or beverage does.
With Rush gum, gain the focus, energy, and confidence that you need to achieve the impossible. With Rush Gum, do more.