Search Experience Optimization (SXO)

James Keith
2 min readNov 25, 2019
SXO- search experience optimization
search experience optimization- SXO

In the current commercial scenario, it is essential for brands to be present in front of the correct audience at the right moment. There is no point in having relevant products and lucrative deals if your website doesn’t pull in enough visitors. Search Engine Optimization (SEO), one of the pillars of Inbound Marketing, involves adding keywords to individual dedicated pages in a way that search engine crawlers can pick it up and display those pages when searched for the specific keywords. In fact, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative ( ). While SEO ensures that the correct keyword search shows your website pages, it doesn’t guarantee that your visitors are willing to interact with your website.

Thanks to the plethora of tools available for providing a customized and personalized experience, it is time that SEO is no longer only used for optimizing the keywords but also for the user experience. Now, most search engines look for results that better answer the queries and provide a good user experience to the searchers. This necessity brought forth a new form of optimization called Search Experience Optimization (SXO). This article will focus on explaining SXO, the methodology behind it, how to provide a good search experience, and some best practices associated with SXO.

What is Search Experience Optimization? How do search engines evaluate?

In the early years of SEO, link building & page rankings were the metrics to measure the search ranking of your website. Keeping up with the times, SEO has evolved into an ever-changing algorithm that functions as a real person. Now a website is ranked based on user-oriented metrics such as site speed, relevance, structure, responsiveness, and usability of the provided information. Long gone are the days when the quantity (number of links) mattered, now it is time for the quality of the links. Continue Reading…

Originally published at on November 25, 2019.