Employee studies are one of the most valuable assets in a company’s arsenal. Employee beliefs, perceptions, and intentions (also known as experience data, or X-data™) have a powerful influence on virtually every element of business success.

Companies that don’t meaningfully gather this data fail to create forums for their people to share feedback. They lack critical insights into the current health of their organization and have blind spots of which leaders may be unaware.

But it’s not about gathering data more frequently. …

James Killian, Ph.D.

James Killian, Ph.D., is a Principal of Employee Experience Solution Strategy at Qualtrics.

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