LOCAL SEO GUIDE: 5 TIPS YOU CAN USE TODAY TO IMPROVE YOUR DIGITAL MARKETING.

1 CLAIM YOUR GOOGLE MY BUSINESS LISTING

It Wouldn’t be a proper local SEO guide without mentioning this one right away.

You need only a physical address (A P.O. box won’t do, sorry) to jump on this train to the top of Google.

If you haven’t done this already do it, TODAY!

It is free and easy to do, so get listed.

Google my Business is Google’s own local directory. They want you in there and they love to put their own stuff at the top of their page. It is an easy way get a high ranking.

It’s a no-brainer. Visit google.com/business to get started.

2 TITLE AND META DESCRIPTIONS

Don’t waste words here. You only have about 150 characters to play with.

If you don’t already know, I am talking about what Google shows on the results page.

Here you are leading people to click through. This needs to be compelling and unique.

You should think of it as your first call to action, so use verbs, like “GET” and “CALL”.

And use this space to reaffirm that you do have the answer searchers are looking for!

If you cater for weddings, say it front and center;

“Get a free quote for your catering now. We cater weddings and parties in Newcastle”