James Martin80/20 Marketing in International Education — is it a Good Strategy?I have pursued 80/20 marketing like many marketers, but if you’re recruiting international students, you are warned to tread carefully.Mar 2, 2016Mar 2, 2016
James MartinInsider Foundry — the next chapterOver the past year, Insider Foundry has been refining what we do and how we do it. For us, that meant facing some hard truths head on.Jun 26, 2015Jun 26, 2015
James MartinInformation overload — a guide to decluttering your world.I’m sure it’s a good thing to have a thirst for knowledge. An insatiable desire to learn new things and absorb the world around you.Jun 25, 2015Jun 25, 2015
James MartinMy Three Days of Personal SellingYou know those annoying little turds that try and stop you on the street and you just know it’s because they want to sell you some…Jun 23, 2015Jun 23, 2015
James MartinWhat Jerry Seinfeld taught me _2There’s one interview of Jerry Seinfeld that has stuck with me for years. It’s when Andrew Denton interviewed him on Enough Rope.Jun 18, 20151Jun 18, 20151
James MartinThe Paradox of Success_01In 2015, I’m convinced ‘focus’ is a concept that is getting harder to grapple with for many people.Jun 17, 2015Jun 17, 2015
James MartinWhat entrepreneurs can learn from travel.Six years after I started a company, travel remains by far the most valuable investment. Here´s what I´ve learned so far.Sep 11, 2014Sep 11, 2014
