If Pariser was one step ahead of us, it was because he’d come up on the digital front lines. As executive director of MoveOn.org from 2004–2008, just as social networking began to go mainstream, he’d harnessed the momentum to do grassroots political organizing. In 2012, he teamed up with longtime collaborator Peter Koechley to start Upworthy, a media company focused on making worthy stories into entertaining, viral clips. In other words, its goal is to repackage good-for-you ideas so that they might pierce your filter bubble.
Eli Pariser Predicted the Future. Now He Can’t Escape It.
Jessi Hempel
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MoveOn.org. Upworthy. Filterbubble. This guy is a propagandist. A “filterbubble” to him is the resistance one gets to his propaganda if they have already received propaganda from the other side.

If you are on his side, you can root for him if you want to, but NEVER take anything he says at face value, whether good or bad.

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