That’s our problem
Last November Google’s Managing Director of SMB Global Sales, Todd Rowe, gave a presentation at HubSpot’s Inbound event in Boston. Todd talked about how Google views the problems their users face, and how they are taking responsibility for them.
Here are a few examples Todd gave:
Some of our users don’t know how to spell? That’s our problem and it’s the reason why we developed automatic spelling correction for your search queries.
Some of our users don’t have an internet connection? That’s our problem and it’s the reason why we are working on Project Loon - a network of balloons traveling the edge of space designed to connect people in rural parts of the world to the internet.
Some of our users don’t know how to speak the language? That’s our problem, and it’s the reason why we developed Google Translate.
Most businesses would do themselves a huge favor by taking a page out of Google’s playbook. The more of your customers problems you are willing to take responsibility for the more successful you will ultimately become.
Of course, you can’t do this without truly understanding your customers and what their problems are. That would probably be a good place to start.