Accelerate growth & conversions with these key developer onboarding strategies

ShipEngine’s Redesigned Documentation Landing Page
ShipEngine’s Redesigned Documentation Landing Page
ShipEngine’s Redesigned Documentation Landing Page

Developers can be a skeptical bunch, particularly when it comes to sales pitches and product marketing. They may land on your API because of a successful pay-per-click ad on a Google search, but their clickthrough means nothing if you can’t convince them to integrate.

You only have a developer’s attention for a couple minutes, if not seconds, so how you use that time can be critical to success. While product awareness will always be a necessary piece of the puzzle, simplifying the adoption process is ultimately going to have a greater impact on converting trialists to paid users. …

James Messinger

Developer Experience Director @ ShipEngine

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