Accelerate growth & conversions with these key developer onboarding strategies
Developers can be a skeptical bunch, particularly when it comes to sales pitches and product marketing. They may land on your API because of a successful pay-per-click ad on a Google search, but their clickthrough means nothing if you can’t convince them to integrate.
You only have a developer’s attention for a couple minutes, if not seconds, so how you use that time can be critical to success. While product awareness will always be a necessary piece of the puzzle, simplifying the adoption process is ultimately going to have a greater impact on converting trialists to paid users. …
James Messinger
Developer Experience Director @ ShipEngine
