Digital, Startups & Tech Roundup — Issue #87

James Lucas
4 min readMar 20, 2018

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Belated happy new year — apologies for the delay in getting this newsletter out, my 2018 started with the arrival of my son so its been a bit of a blur since!

Have a great 2018!

🚀 Startups

Kpi dashboard feature

Building a Business KPI Dashboardcasjam.com
“What gets measured, gets improved.” Isn’t there a wise saying like that somewhere? Well, it’s true. But keeping a close eye on your metrics, or KPIs (Key

Unicorns share

Visualizing the 57 Startups That Became Unicorns in 2017www.visualcapitalist.com
Total new unicorns in 2017 is down from its peak — but this year brings several interesting new entrants, like China’s Toutiao, valued at a massive $20B.

Marketing technology landscape 2017 slide

Retention is Hard, and Getting Harder — Here’s Whywww.reforge.com

📈 Marketing

If cro is done properly

Infographic: The Perfect Execution of Conversion Rate Optimizationwww.crazyegg.com
Conversion rate optimization is a science project. You’re dealing with data, hypotheses, results, measurement techniques and sources of error.

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How small publishers can adapt to Facebook’s News Feed updatemedium.com
Facebook announced on January 11 that it’s rolling out changes to the News Feed over the coming weeks to deprioritize posts from publishers, organizations, and businesses in favor of those from…

Sales data points

34 Million Data Points Show What Type of Sales Content Performs Bestlabs.openviewpartners.com
The middle of the funnel is easily the most ignored, but arguably the most important stage in any sales pipeline. Here’s how to get the most out of it.

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Facebook is clamping down on posts that ask people for ‘Likes’ or shareswww.recode.net
Facebook has identified a new kind of spam: Engagement baiting.

🏆 Product

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Facebook Overhauls News Feed to Focus on What Friends and Family Sharewww.nytimes.com
In the next few weeks, you will see fewer viral videos and news articles from media companies, and instead see more posts that include interactions between you and the people you know.

P 1 netflix is personalizing even its graphic design to you now

Netflix Is Even Personalizing Its Graphic Design To You Nowwww.fastcodesign.com
Netflix knows you well–so well that it’s now generating new movie art based on your preferences.

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Instagram will now add ‘Recommended’ posts to your feedtechcrunch.com
Instagram’s feed will now show users recommended posts — a change that earlier this month was spotted while in testing, and has since quietly gone live. The..

📱 Tech

Untitled presentation

Magic Leap finally unveils augmented reality goggleswww.theverge.com
After more than three years, Magic Leap has unveiled what it describes as a “creator edition” of its augmented reality system. The Magic Leap One consists of a pair of oversized cyberpunk-y…

10 inch lenovo smart display showing the weather

Google launches smart displays with JBL, Lenovo, LG and Sonytechcrunch.com
We’ve been waiting for Google to bring its Assistant to devices with a screen. After all, voice assistants are great — until you need some visual information..

Iphone 6s 2 10.0.0

Apple apologizes for iPhone slowdown drama, offers $29 battery replacementswww.theverge.com
Apple says batteries are “consumable components,” and is offering anyone with an iPhone 6 or later a battery replacement for $29 starting in late January through December 2018 — a discount of $50 from the usual replacement cost.

Wechat pay prev

China’s Digital Wallets Offer a Glimpse at the Future of Paymentswww.visualcapitalist.com
Chinese consumers buy 11x more via digital wallets than U.S. consumers — so if you want to understand the future of mobile payments, see WeChat and Alipay.

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James Lucas

Digital & product strategy consultant into startups, tech, mobile, marketing, beacons and IoT. Keen golfer and travel enthusiast