When you have to throw in $300 products to sell a $1000 product, I’d suggest business isn’t going so great.
Apple’s Next Move? It’s Obvious. But We’re Missing It.
Seyi Fabode
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It’s likely that those headphones are high margin. Making sure someone’s first work computer is Mac OS likely creates a long term valuable customer with halo benefits for iPhone purchase too. This sounds like sensible marketing and so perhaps the point is moot.

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