When you have to throw in $300 products to sell a $1000 product, I’d suggest business isn’t going so great.
Apple’s Next Move? It’s Obvious. But We’re Missing It.
Seyi Fabode

It’s likely that those headphones are high margin. Making sure someone’s first work computer is Mac OS likely creates a long term valuable customer with halo benefits for iPhone purchase too. This sounds like sensible marketing and so perhaps the point is moot.

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