Snapchat to launch sponsored James Bond Channel

On 20th August 2015 I sent Snapchat execs an email with an attached PDF that included the image below. I described how I would enhance the discover product, including sponsored channels from brands that create great content.

Screenshot from my PDF

Apparently tonight to mark the release of the new James Bond film they will launch a sponsored James Bond channel.

Courtesy of

James Bond behind the scenes footage and exclusive content will be entertaining and promote the film. Well played all — I am hoping I had a hand in it, but not really a way to prove it or receive credit for it.

Expect other brands and campaigns to follow.

Read about James’ twitter idea:

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