Snapchat to launch sponsored James Bond Channel
On 20th August 2015 I sent Snapchat execs an email with an attached PDF that included the image below. I described how I would enhance the discover product, including sponsored channels from brands that create great content.
Apparently tonight to mark the release of the new James Bond film they will launch a sponsored James Bond channel.
James Bond behind the scenes footage and exclusive content will be entertaining and promote the film. Well played all — I am hoping I had a hand in it, but not really a way to prove it or receive credit for it.
Expect other brands and campaigns to follow.
Read about James’ twitter idea: https://medium.com/@jamespringle/twitter-s-missed-opportunity-6be4efeb5e78#.cvuamymvi