James Reillyinzero-to-appreneurA/B testing Apple Search ad creativesHow much impact can swapping around two screenshots on your app store listing have on conversions? It turns out quite a lot.Nov 28, 2018Nov 28, 2018
James Reillyinzero-to-appreneurUsing the Hooked model to increase retentionDid you ever wonder why Pinterest uses the concept of a staggered card design, or why people endlessly scroll on Twitter even though half…Nov 27, 2018Nov 27, 2018
James Reillyinzero-to-appreneurThe start of an app business journeyI poured nearly two years into making my first app and it made roughly AUD$160. While I was undeniably proud of my accomplishment it was…Oct 18, 2018Oct 18, 2018