not everyone who has a social marketing job is a hack. lots of us came from organic authentic content creation and are still heavily involved in it. some of us say stuff like “hop on this trend” cause 1) our involvement in creation keeps us at the forefront of what those trends are and 2) we need fucking jobs, so we use our expertise to help people who don’t spend the time to be balls deep in social, plus blogs about “eating and reviewing bagels” don’t pay the bills.
bottom line is this is up to the client / employer. if you’re hiring a “social media marketer” who doesn’t display a hands-on understanding of creating unique and compelling s0cial content, then the fuck up is on you.