What are you really mad about?

If you want to write a Big Picture piece about What Apple Is (and yes, I think most of us pretty much agree Apple is “not a technology company) just write about that. Trying to shoehorn the topic into a complaint about new earbuds makes it sound like a drunk UX designer’s half-baked rant (which, for the record, I don’t necessarily have a problem with).

“Apple’s next move will put its products literally within earshot of our minds.” How are these new earbuds more intimate with our minds than the bazillions of other earbuds out there? Plus, bluetooth earbuds with a mic are not a new thing, and they aren’t the same thing as your “ “confident businessman with wireless headset” is wearing. Apple is rolling out one more way people can “talk to a disembodied entity on [their] face” but obviously communicating with the internet via wearables A) is evolving but inevitable, and B) requires users to exercise appropriate etiquette.

I’ve been using wireless earbuds for about a year, and frankly from a UX perspective, they are a game changer. That’s what I’m confused about with your piece, cause I can’t tell what you are mad about — the misguided attempts to ridicule Bluetooth earbuds, the awkward number of references to these “fucking your ears” — and then you leave us hanging on what the actual UX of these is. Which, as a Bluetooth earbud user, is awesome, and I could not be further away from your archetypal douche businessman.