Part of the problem seems to be that nobody these days is content to merely put their dent in the universe. No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them.

We had this conversation at our startup. I started a normal brick and mortar small business a few years before starting a software company, and the attitude is just strange. Do we really need to beat everyone at everything? Is it not enough to just make an exorbitant profit and have a good time fixing a problem?