Drink More Coffee & Eat More Books
There’s a known fundamental connection between drinking coffee and “getting stuff done.” Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading country in “getting stuff done.”
Those who drink coffee understand its unique ability to provide the energy to complete tasks through a feeling I call “the eager presence.” This feeling of being eagerly present deeply roots us in the tasks we perform. Drinking coffee creates focus and flow but more importantly it helps us get through things we may otherwise find difficult, and for me, that’s always been reading.
Recently, I’ve noticed an increase in the amount of books I’ve been reading. It also, just so happens to correlate with an increase in the amount of coffee I’ve been drinking. Did I mention that I am a co-founder of an e-commerce-based coffee subscription company? Being intimately involved in our coffee startup company goes hand-in-hand with drinking coffee. Our company, Pour Vida Coffee Roasters has influenced an increase in my daily coffee intake, which has increased my feeling of being eagerly present and in turn has resulted in an increase of reading books. Pretty good sales pitch, right?
It is far-fetched to say that if you drink Pour Vida coffee that you will read more. I’m just saying that’s what I’ve experienced and wanted to share this experience with you now by recommending books I’ve read paired with the coffee that has helped me read them.
1. The Meditations of Marcus Aurelius
Known as the last of the good Roman emperors. Marcus Aurelius was also a philosopher, the Meditations of Marcus Aurelius (AD 121–180) is a remarkable series of challenging spiritual stoic reflections and life exercises developed as the emperor struggled to understand himself and make sense of the universe. I read this book over the course of a week under the influence of 10 cups of Pour Vida’s House Roast.
2. The Obstacle is the Way by Ryan Holiday
Ryan Holiday is a big hero of mine. He was the Marketing Director of American Apparel but more importantly he is a thought leader in “new” marketing. This book offers guidance on how to overcome any challenge in business and in life. Read over the course of 3 days under the influence of Pour Vida’s Guatemalan Roast.
3. Ego is the Enemy by Ryan Holiday
Ego is the Enemy is a fantastic read about how on the road to success in the modern day through stoicism. Its very premise is that we should not let our ego become a controlling factor in the way we act and make decisions carries on where The Obstacle is the Way ended. Read over the course of a week under the influence of Pour Vida’s Guatemalan Roast.
4. The Hard Thing about Hard Things by Ben Horowitz
There’s no easy way to build a high-tech company, lead a group of people, make a series of hit songs, playing NFL quarterback, and running for president, or motivating team. That’s the hard thing about hard things — there is no formula for dealing with them. That said, this book offers advice and experience that can help with the hard things. Read easily along with Pour Vida’s Rwandan Light Roast.
In closing, I hope you give the books and the coffee a try. You may find that these pairings make you eagerly present and result in an increase in your consumption in both coffee and words. Which explains the title of this post, “Drink More Coffee and Eat More Books.” For my next trick, I’ll correlate the quality of the coffee you drink to the quality of the friends you have. Stay tuned.