James ShimellinLIT JournalThe increasing value of contentIt’s the middle of 2020 and we’ve all been seriously talking about content for over six years now. My first Martech company was set up…Jul 21, 2020Jul 21, 2020
James ShimellinLIT JournalTouchy Touchy — Attribution ModelsGoogle has launched its attribution modeling tool free for the masses. Currently in beta, you can now create models straight from your…May 22, 2020May 22, 2020
James ShimellinLIT JournalThe emancipation of tech in businessWill necessity drive wider tech adoption?May 8, 2020May 8, 2020