Why The Game of Business Needs to Change Its Rules
Tim O'Reilly

What Uber’s economists are ignoring — which says a lot about them, since it’s hard to imagine such a big elephant in such a small room — is how the company is perceived. Uber has become a ‘bastard brand’; it’s now almost the definition of what nasty, roughshod-riding, unempathetic business looks like. And an increasing number of us would rather wait an hour in the rain for a cab than call an Uber: a painful choice that’s not unlike voting for Hillary Clinton to keep Trump out. That is the development which has left their kind of business model — which is all too breathlessly, obliviously, 2006 — behind. In 2016, ‘the commercial is the political’. The way organisations behave determines the extent to which we are willing to buy into them.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.