Indeed, a lot of clients love testing out new bleeding-edge features, and we want their feedback. It’s just that it’s pretty difficult to actually sell an “enterprise MVP” to a net-new customer.
Product Management for the Enterprise
Blair Reeves

We have enterprise customers in Europe and North America and we find that culturally, there is more acceptance of trying new things and iterating in North America, certainly more so that the UK. New tech seems to be seen as associated with risk more in Europe whereas in North America, it seems more associated with opportunity.

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