Strategy is...
Strategy is...

Not long ago I led a session on strategy as part of the Arts and Business Council of Nashville’s Arts Nonprofit Nuts and Bolts program. I really enjoy these sessions because they give me the opportunity to connect with people passionate about making a difference in the world and who are eager for knowledge on how to better manage their organization. We talk about a lot things when we talk about a strategy for non-profit organizations. One thing we talk about is what strategy really is. What is strategy? My handy dictionary tells me that strategy is “a careful plan…


Thinking about an arts non-profit board?
Thinking about an arts non-profit board?

I know what you’re thinking. Board members of non-profit arts organizations have money and connections and are executives at major companies or have years of experience in the arts community. Some of them do. Especially in the larger and more established arts organizations that require board members to be significant rain makers. But most organizations aren’t ready for a board like that. Most organizations need things that you already have — a passion for the arts, a desire to make a difference, and an outside perspective. What you don’t have is the opportunity to get connected with an organization that…


An Artist Guide to Pitching Your Art —  (Part Two)
An Artist Guide to Pitching Your Art —  (Part Two)

If you had someone’s attention for a few minutes and you wanted to get them interested in your art, what would you tell them? I recently posted the first in this series on pitching your art — being able to tell people what it is that you do and why what you do is different from what any other artist does. In that first post I talked about why it is important to be able to speak to people easily and confidently about your art. In this post I’m going to talk about the content — determining what it is…


The Seven Percent Solution
The Seven Percent Solution

In the creative economy, the label “Made In America” is frequently an important element of the brand. The artists and artisans with whom I work, and who are making their art and their products in their studios or workshops, are definitely making in America. Most of the fashion brands with which I am involved proudly support local or regional manufacturing. So I was very interested to see what a recent article in The Sourcing Journal had to say about What Consumers Really Think About Made in America. The news, according to a poll that Ipsos Public Affairs did for Reuters…


Should Your Brand Take a Stand?
Should Your Brand Take a Stand?

Should your creative brand take a stand?

I am confident you have a stand on many issues about which people are talking. But does your creative business have a stand on those issues? Should it?

A new report by the PR firm Edelman, addresses that question, looking into the behaviors of “belief driven” consumers. This report found that a company’s stand on a social issues would affect the buying behavior of 64% of consumers around the world, up 13 points from 2017. That’s a lot of people. Here in the United States that number is around 57% — up 10…


Four Types of Goals For Creative Businesses
Four Types of Goals For Creative Businesses

As the calendar turns over, people often turn their thoughts to what they want to achieve in the new year. What do you want to achieve this year? What do you want to accomplish in your creative business this year? When I meet with a new client, I always start with a conversation about goals. I want to know what my client wants from their creative business. And I want to make sure they understand that they have the freedom to explore what is important to them. Over several years of working with large businesses, small businesses, and creative entrepreneurs…


5 Reasons You Need A Business Plan for Your Creative Business
5 Reasons You Need A Business Plan for Your Creative Business

Do you have a business plan for your creative business? Do you need a business plan for your creative business? Many most businesses rely on a business plan to secure a loan or attract investors. These probably aren’t activities you will undertake in your creative business. But that doesn’t mean that you shouldn’t be developing a business plan. A business plan is an important tool for managing and growing any business. And the process of writing the business plan provides significant benefit even if you never have to rely on the finished product. Let’s look at some of those benefits.

You’ll Think Through the Important Aspects of Your Business

James Szuch

Strategist | Analyst | Educator

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