App Extension in WhatsApp

Let Status be seen easily.

Taking cues from Instagram and Facebook Messenger, rather than dedicating one tab purely for Status update, let’s move it to the same page where the Chats are. It is more likely to improve user engagement as users spend more time in this tab. Since the parent company for both Instagram and WhatsApp is Facebook, the design and look of the Status update section in WhatsApp shouldn’t be foreign or intimidating to users.

Status updates are now on the same screen as the chats to promote user engagement

Room for a Store

After replacing the Status tab at the bottom left of the navigational bar, it can now be used for a dedicated Store, where users can browse for extensions or stickers.

Cathay Cineplexes extension in WhatsApp