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James Ton
James Ton

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Published in Bootcamp

·Jan 7

Case study: Uncovering a diamond in the rough

Redesigning a lead generation website with the 15-second rule — Project Summary Cars on Demand hired my team to diagnose the problem with their service and increase conversion rates. The client says their primary customer, Executive Assistants, are "delighted" by the end-to-end experience but they're losing traction in the market. Research found that the current ‘brochure’ site to generate a new lead…

UX Design

10 min read

Case study: Uncovering a diamond in the rough
Case study: Uncovering a diamond in the rough

Published in Bootcamp

·Nov 10, 2021

Case study: How to build trust online

Building upon the trust of an established brand with a new feature — Project context: I worked in a team of 4 designers that completed this 12-day sprint in October 2021. I conducted user interviews, research synthesis, archetype building and problem statement with the team and led the design studio sessions, wireframing mid-fidelity prototyping and user testing. There are more than twice as…

UX

9 min read

Case study: How to build trust online
Case study: How to build trust online
James Ton

James Ton

I’m highly considered in my approach to design; weaving data into insights within a digital landscape to impart a smile in the mind. https://www.jameston.design

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