HSxDesign is a global community of healthcare designers and innovators. Every month we get together online to catch up with each other and discuss a healthcare related topic. It’s a chance to learn from each other, share our experiences and have a great discussion.
Whilst Amy Bucher works at a design agency, you probably won’t find her playing around in Sketch. After an academic background and completing her PhD in Organizational Psychology, she’s now Mad*Pow’s Behavior Change Design Director in Boston.
If you were to take this mornings Telegraph article at face value, you’d think the NHS just closed a hospital to open up a new in-house branding agency.
Every hospital ordered to change its logo by NHS “identity…