It’s true that a lot of the problems come from misguided motivations just to keep the lights on. The New York Times’ success in gaining and holding online subscriptions is promising, but that won’t work for everyone. There’s some talk of using micropayments (pay-per-story) for smaller news organizations, but it’s not clear how well that will work just yet.

I think if journalists want to continue to be viewed as professionals, we have to capitalize on credibility and authenticity to compete with tweets and eyewitness video. Showing the audience that we care about them by designing for them and creating content they deserve is a step in the right direction.