Affligem
Affligem is an abbey-style beer owned by Alken Maes. I worked on creating a new tone of voice for the brand, to reach a broader, more diverse audience, and wrote their website, as well as digital advertising assets.
The Affligem Website
Alkaen Maes wanted to go from being a serious brand largely consumed by men, to a lighter, more fun one, that appeals to a broader audience. Creating a new website, with the right tone of voice striking the balance between expertise and approachable lightness, was the key first step of transforming the brand into "the most approachable abbey beer".
Digital Toolkit
Affligem wanted a digital toolkit for new markets, filled with assets that can be easily adapted and rolled out. I wrote banner copy for all of Affligem's products, as well as social posts, and tone of voice guidelines.
