Group Product Manager at the FT. Mobile, Apps and personalised news.
Let’s stop for a second on a critical point: user intent does not equal user behavior. Many have explained this gap well, especially Dan Ariely’s Predictably Irrational series. This sepa…
As far as I’m aware, that great ink-stained tradition still needed to make money. Pragmatism is pretty essential if you want idealism to stick around.
The most valuable knowledge you can develop is understanding what worked and what didn’t work in the past. Every product is a valuable case study.