
We are excited to announce that, as of today, Falcon PWA Storefront is live and available for all BigCommerce merchants. See demo
In October 2019, BigCommerce and DEITY announced their Elite partnership with a promise to change the world of eCommerce forever: to bring full Progressive Web App technology to all BigCommerce merchants.
With the innovative technology of Falcon PWA Storefronts for BigCommerce, merchants can now profit from numerous benefits to keep ahead of the competition:

In October 2019 BigCommerce and DEITY shared some exciting news: they announced their partnership and with that a promise to change the world of eCommerce forever: to bring full Progressive Web App technology to all BigCommerce merchants. Cutting edge technology that will not only allow merchants to build astonishing and highly engaging experiences but also puts every webshop on FIRE 🔥by making it Flexible, Integratable, Reliable, and Extensible.
Merchants are struggling more and more with fast-changing markets, new technologies popping up daily and high demands by their customers. The speed of development is barely keeping up, while the code is…
In October 2019 BigCommerce and we, DEITY, shared some exciting news: we announced our partnership and with that a promise to change the world of eCommerce forever: to bring full Progressive Web App technology to all BigCommerce merchants. Cutting edge technology that will not only allow merchants to build astonishing experiences, but also makes every webshop on FIRE 🔥: Flexible, Integratable, Reliable and Extensible.
As of today, we bring you the Falcon Front-End Platform. A complete hosted front-end platform, with unlimited scalability, flexibility and extensibility: much more than ‘just’ a Progressive Web App.
Falcon Platform is a highly sophisticated product…

It’s January 2020. A new decade and a digital era in which eCommerce is booming. Online customers have never been this demanding. We want everything now! It’s a time of high consumer demand, where every moment and experience is a commercial opportunity. Every interaction should be shoppable. Business models must evolve and adapt quickly.
New ideas, new opportunities, new markets, and new selling points follow each other rapidly, and as a company you need to make sure you keep up. …

No native app needed anymore, straight from your website, amazing opportunities for user engagement, no complex sign-up processes like email newsletters; just purely getting your message direct to the mobile devices of your audience, anytime and anywhere.
Many merchants, website owners and marketeers got really excited about the opportunity to (re)connect with their audience and grow their reach in such an innovative way. However for most the main concerns were “do we then have to fully change our current front-end to a PWA?” …

Creating the best web experience, especially for mobile users is not only very important, it’s critical if your website or webshop wants to survive in the coming years — which is also the reason why you should consider investing in Progressive Web Apps (PWA).
What Is a Progressive Web App?
Progressive Web Apps are websites, which look, feel and have the same capabilities as native apps. They can offer the full native app experience such as offline modes, push notifications, accessible from the home screen etc, but then without the annoying process of going through an app store, installations etc.
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This blog contains information about how to make your website ready to be installed on a user’s Home Screen, while creating a Native App experience. It will talk about the why, what and how of the use of Web App Manifests.
The numbers about Native Apps
According to Newzoo Global Mobile Market Report 2018, there are at the moment 3.3 billion active smartphone users worldwide. …
How the idea of Richard Hendricks’ Pied Piper can save the world of e-commerce in real life.
Everyone who has seen HBO’s Silicon Valley knows about Richard Hendricks and the Pied Piper (yes they have an actual website!) groups ambition to create a new internet that cuts out fictional ‘big brother’ Hooli; or in real life giants like Google, Amazon, telecommunications giants and Facebook. …
“Increase your conversion rate with 150%! Start now and double your turnover! Your webshop can generate up to 3 times more traffic!” Marketeers and e-commerce managers are daily bombarded with these kind of one-liners. Each new service and start-up promises you to have thé Golden Goose for your business, turning your webshop into a cash-machine in no-time.
But how many of these promises are actually fulfilled? Most come with a long list of small prints and conditions, showing results of potential ultimate case scenarios, but are far from reality.
At the end of 2015 another of these potential Golden Gooses…

Jamie Maria is co-founder of DEITY. She is addicted to e-commerce, in love with code and her mind bound to business.