Really appreciate the response, Daniel. Glad it resonated! I’ll be sure to check out Menorca Millenials and Marshall McLuhan. Sadly, I don’t think I’ll be at Slush this year, but I hope our paths cross at some point! Will read your post now.
Thanks for taking the time to read and reply, Roxanne. Yes, I totally agree — it’s a case of being user centred, but the pressures of the market and the “system” of education force you to focus on the customer. There needs to be a healthy balance.
A good starting point would be to see more companies spending time in the classroom, observing real behaviours, and speaking to those that matter! But I agree that the quality of execution on product in a lot of EdTech has a long way to go, and that bringing in more sophisticated techniques to understand how the end user is using the product would go a long way to solving that.
I recently spoke about some of the themes in this article on the TeachThought podcast if anyone wants to delve into it further! https://www.teachthought.com/podcast/the-teachthought-podcast-ep-119-building-learner-centered-edtech-and-culture/
Since leaving my company, one of the things I’ve reflected on the most is the transition from being a builder of products to people, and how lonely it indeed is. One of the things I’m most proud of is the culture we built, that our team was proud of being part of – but I always somehow felt on the outside of it rather than part of it. Whilst the team…
Thanks for taking the time to read and comment, Fred!
Yes, as I mentioned in the bit about having grit, I believe you make your own luck.
As a certain Johan Brand once said, “you have to be there when the wave comes, even the best surfers can’t ride flat water”.