You Need a Website. To WordPress or Not to WordPress?
Nowadays anyone with internet can build a website. So it’s no surprise that platforms like Wix, Squarespace, WordPress, Joomla and Droopal are all the rage.
But all too often we see so-called experts recommending WordPress (above all others) to clients without even asking a single question about their needs, goals or growth plans.
When we got into business over a year ago, we decided to help small business owners and entrepreneurs not only build and grow their businesses online, but to help them find the best path to get there.
Contrary to popular belief, that path doesn’t always involve a WordPress.
In order to break down the potential problems with WordPress, let’s look at an analogy.
One day you and your partner decide you’d love to have a place to escape to for the summer. You decide to build a simple cabin yourself. From scratch. Your needs are pretty basic. Right now you only need a simple shelter. A step up from camping. You’re not an architect or a contractor but anyone with basic carpentry skills can construct a basic one room cabin (if you have the patience to do that type of thing). You do. So you lay the foundation. Put in concrete piers. You frame the floor with wood. You put up the walls. The roof.
And you do it. You build that simple 1 bedroom summer home for you and your partner to escape to. And it’s great. Simple yet functional.
Then life happens and before you know it your significant other can’t stand not having running water but you have no idea about that and then the grandkids start visiting and you realize it’d be great to expand the house and add on some more bedrooms, a working bathroom. Then you think: why are we only coming up in the summer? What about a winter weekend getaway? We should winterize. Install heat.
Life demands that you expand.
But you soon realize that the simple structure you’ve built was not created with all these additions in mind.
What seemed like just what you needed at the time is now going to cost you a fortune because of poor planning.
Like that one bedroom cabin, your website needs to be able to scale and expand as your business does.
When it’s our physical home, the place that provides us shelter, we’re more likely to seek an expert for advice.
But what about your business’s digital home? Your source of income?
Building a WordPress site is a lot like this. If you know what you’re doing, great. If not, watch out for that falling house of cards. Before you know it you’ll end up with a Frankenstein hodgepodge of plugins and add-ons that haven’t been thought out to work and grow together, not to mention the number of major security issues that can (and often do) arise.
According to a report by Security firm Sucuri, 78% of the total number of hacked websites it investigated were WordPress sites.
Why do so many choose to use WordPress then?
WordPress is a content management system (CMS). A CMS is a software application that is used to create and manage digital content. It’s a great option when you’re starting out and you can’t afford to hire someone (never mind an entire team) to take care of your tech needs.
It’s not impossible to learn for yourself and gain results but, like anything else in life, it takes time and knowledge to have a robust, secure and professional website built in WordPress.
The right CMS for you depends on your goals.
Signs you might need a WordPress:
- Your main business is a blog.
- You are the primary person that will create and update content.
- You will update content often (daily or weekly).
- You can’t afford (or don’t want) to pay someone to make updates for you.
Even if WordPress does suit your needs and goals, it’s not smooth sailing from there.
Common problems with WordPress to be aware of:
- Theft of Admin account
- Spam in comments
- Attacks on databases
- Continuous server crashes
- Theft of confidential information
Save the hassle and build your website right the first time around.