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jamie white
jamie white

jamie white

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From Execs care about revenue. How do we get them to care about outcomes? by Jeff Gothelf

Ask the execs in the room to fill out the line below the impact metrics with customer behaviors that drive those metrics. Use post-its and have everyone work individually on an initial brainstorm.

From Execs care about revenue. How do we get them to care about outcomes? by Jeff Gothelf

Below that ask that same person (or another executive) to list out the measures of success for that strategy (hint: these should be the impact metrics)

From Execs care about revenue. How do we get them to care about outcomes? by Jeff Gothelf

On a whiteboard, ask the highest paid person in the room to write down the current strategic goal for the year at the top

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These absurd photos of young travelers on the ‘Hippie Trail’ raise a lot of questions

Rian Dundon