Jamie, let me start by saying how much I love this series about small press publishing.
SJ Bradley
11

Thanks SJ! The short answer is: events, PR, social media, a newsletter, and word-of-mouth provoked by those things. More detail coming in part 3.

Amazon algorithms do actually apply to small press books. That’s one of the best things about Amazon, and why I stick with them, and Kindle especially — really great for discoverability.

If I think a book needs that shop window, I will employ some of those strategies I mentioned in paragraph three of article 1A; but if I can manage without them I do. I couldn’t sleep at night if I didn’t think I’d given every book its best shot at success!

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