Design has been shown time and time again to improve business outcomes — revenue, customer acquisition and brand equity. But it’s long been a sore topic for us. We want to create great work and we don’t feel we need a reason to do it. Humans naturally gravitate towards well designed products — so isn’t that all the evidence organizations need? But sadly not everyone has such a clear-eyed view of design, so we need to get better at speaking the language of business and influencing stakeholders to bring the ROI of design into plain sight.

Understanding the design maturity of your org



Filling a Void in the Education System


Streamline the Visual Design QA process and improve design outcomes


Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the ‘heuristics’). — Jakob Nielsen, The Nielsen Norman Group.

Jamie O'Leary

Irish designer based in Hamilton, Ontario. Typography enthusiast and maker of bad jokes. Senior product designer at Felix Health.

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