Netflix’s rivals take aim at its stream of success
The Financial Times
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Pay TV — that is, the bundle of channels one can buy from Comcast or DirecTV — is in a ratings free fall among all viewers born since the Nixon administration. Since 2010, the time that Americans under 35 have spent watching television has declined by about 50 percent, according to Matthew Ball, the head of strategy at Amazon Studios.

https://www.theatlantic.com/business/archive/2017/08/tvs-ad-apocalypse-is-coming/536394/

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