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I’m sorry, I completely disagree with the author on this. Labeling words as “inefficient” sounds a lot like Newspeak. “In George Orwell’s world of Nineteen Eighty-Four, Newspeak is a controlled language, of restricted grammar and limited vocabulary, a linguistic design meant to limit the freedom of thought — personal identity, self-expression, free will — that ideologically threatens the régime of Big Brother and the Party, who thus criminalised such concepts as thoughtcrime, contradictions of Ingsoc orthodoxy.”