UX is about people. It might seem obvious, but I just want to reiterate that. It’s about making things that people will use and enjoy using, or be able to use without obstacles and difficulties.

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Photo by Ferenc Horvath on Unsplash

There’s been a phrase I’ve known since starting out in Design 20 years ago. It’s a phrase that has mainly been associated with 20th-century modernist architecture and industrial design, but it’s totally relevant for most of today’s design disciplines:

Form Follows Function

Helping people achieve something

As a UX Designer, when creating experiences for people, I need to help them achieve something. Be that find something out, input something, learn something, play with something, look at something, hear something or one of the countless (and ever growing) other things that people do with digital interfaces. …

Learn the art of making your tofu taste amazing, with this sesame based vegan recipe.

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1 block of extra firm tofu
1/4 cup soy sauce or tamari
1/8 cup rice vinegar
2 tablespoons lime juice
2 tablespoons brown sugar
1 tablespoon boshed fresh ginger
2 cloves garlic, thinly sliced
2 teaspoons toasted sesame oil
1 chopped up Birdseye chilli (2 if you’re feeling spicy, or non if you’re keeping cool for the day)



Grab a block of extra-firm tofu, drain it, put it between two plates, and put some weight on it [like the Lord of the Rings trilogy or an encyclopaedia if you’ve got a way with words]. …

Giving the users what they want, before they know they want it

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Photo by Barn Images on Unsplash

Between the ages of 9 and 11 years old, I would spend most of Saturday’s going out to work with my Dad.

At the time, he was a builder, so I’d go along and be his right-had-lad. We’d set off around 6am and head for wherever he’d been working that week. Sometimes we’d be renovating old houses, others we’d be fitting shop interiors or at the workshop making the things that would in time, be installed into whatever was the current project.

It was during these years that I learned the important role of a Builder’s Mate. A Builders Mate is the runner, the fetcher, the getter, the gofer— there to pass things to a waiting hand at exactly the right time. Screws, saws, hammers, drills, or whatever else was needed at that moment – it was my job to deliver. And I did. I got to know what was needed and when. Into which hand that thing needed passing, in what direction the drill needed to be facing and the right amount of screws, all pointing the right way. All those minuet details I got down to a fine art, which made the work quicker and easier to get done. …


Jamie Wisdom

UX Designer. Creating digital experiences with user centred design. Father to sweet chaos (x2) and married to amazing.

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