‘Shape’ as a Visual Element of Graphic Design

Shape is a visual element of graphic design that refers to the two-dimensional area that is defined by a boundary, such as a line or color. Shapes can be geometric, such as circles, squares, and triangles, or organic, such as those found in nature. Shapes are used to create visual hierarchy, contrast, and balance within a composition. They can also be used to convey meaning and emotion. The use of shape is an important aspect of the design process and can greatly impact the overall visual impact of a piece.

“Shape is the key element of design. It is the foundation of all visual languages and the first thing we look at when we see an image.” — Paula Scher, Graphic Designer

Shapes are used in various ways in graphic design to create visual interest and hierarchy, convey meaning and emotion, and add structure to a composition. Some common uses of shape in graphic design include:

1. Creating contrast: Shapes can be used to create contrast by placing contrasting shapes next to each other or by using different shapes to divide a composition.
2. Establishing hierarchy: Shapes can be used to establish hierarchy by using different shapes to indicate which elements are most important.
3. Conveying meaning: Shapes can be used to convey meaning by using symbols or icons that are commonly associated with a specific meaning.
4. Adding structure: Shapes can be used to add structure to a composition by using a grid or other geometric shapes to organize elements.
5. Creating visual interest: Shapes can be used to create visual interest by using a variety of shapes and sizes to add texture and depth to a composition.
6. Creating movement: Shapes can be used to create movement within a composition by using lines and shapes to guide the viewer’s eye through the piece.
7. Creating emotion: Shapes can be used to create emotion by using certain shapes and colors to evoke certain feelings in the viewer.

“Shape is one of the most powerful tools a designer has to create visual interest, contrast and hierarchy. It can be used to divide space, define areas and create movement.” — David Airey, Graphic Designer

There are many examples of shapes in graphic design, but here are a few common ones:

1. Logos: Many logos are composed primarily of simple geometric shapes, such as circles, squares, or triangles. These shapes are used to create a recognisable and memorable symbol for a brand.
2. Infographics: Shapes are often used in infographics to organize and present information in a clear and visually appealing way. For example, circles and pie charts can be used to represent data, while arrows and lines can be used to show relationships and connections.
3. Typography: Shapes can also be used in typography to add visual interest and hierarchy to text. For example, using different shapes and sizes of letters can create a sense of movement or emphasis.
4. Website design: Shapes are commonly used in website design to create visual interest and organisation. For example, shapes can be used as background elements, to separate content, or to create buttons and other interactive elements.
5. Packaging design: Shapes can be used in packaging design to create a visual aesthetic and communicate the brand’s message. For example, a round shape can be used to communicate a sense of softness and warmth, while a triangular shape can communicate a sense of elegance and sophistication.
6. Illustrations: Shapes are the basis of all illustrations, they can be simple and geometric or complex and organic. Illustrations can use shapes to create an image, to create a specific mood, or to tell a story.

These are just a few examples of how shapes are used in graphic design. The possibilities are endless and the use of shapes can vary depending on the designer’s goals and the context of the project.

Shape as Typography

Summary

Shape is a fundamental element of graphic design that refers to the two-dimensional area defined by an object’s boundaries, such as its outline or silhouette. Shapes can be geometric or organic, and they are used to create visual hierarchy, contrast, and balance within a composition. They can also be used to convey meaning and emotion. Shapes can be used in various ways in graphic design, such as creating contrast, establishing hierarchy, conveying meaning, adding structure, creating visual interest, creating movement, and creating emotion. Examples of shape in graphic design include logos, infographics, typography, website design, packaging design and illustrations. Many designers and experts have emphasized on the importance of shapes in graphic design as a tool for communication and self-expression.