Integrating CRM and GIS
The GIS (geographic information system) applications in today’s day are very important factor when it comes to some businesses success. A GIS system allows visual analysis and interpretation of CRM available data. We can easily determine trends and patterns by regions or geographical coverage. The GIS can show an overlay of actual customers to potential customers on a map for market analysis. For example, if a user is a coffee buyer, he/she can use the GIS software to determine where all the cafes are located within a certain area. Alternatively, a user can place a red dot on all of his/her current customers. The cafes without red dots may signal potential sales opportunities. Alternatively, the GIS can also show prospects based on user-defined criteria. The demand for this type of systems has been steadily growing.
The AsortCRM provides a platform to organize and track interaction with potential or existing clients, partners, agents and other contacts.
It can be the contact base where the interaction and the history of contacts are managed and stored. All new events (phone calls, messages, meetings) connected with a contact or company are easily logged and further interaction can be planned, including by using integrated tasks.
AsortCRM provides built-in integration with Esri ArcGIS, you can set your basemap, find customers and companies based on geographic location, you can use redlining and measurement tools.