A case study of Wonder Woman 1984’s innovative digital release strategy.

Via Rolling Stone

Warner Bros. released Wonder Woman 1984, a key installment in its DC cinematic universe, in theatres on Christmas Day. The film was simultaneously released on its streaming platform, HBO Max, for one month. After that month, the film became available on video-on-demand services like Amazon and Apple for a $20 rental.

That may not strike you as particularly strange. Movies release on streaming platforms all the time: remember when everyone got upset because Netflix owned the rights to Roma? So yeah, Wonder Woman 1984’s “day-and-date” release wasn’t entirely novel…

In 2013 NBC aired The Blacklist for about $2 million per episode. This was considered reasonable at the time for a well-made hour long crime drama. This past year Netflix’s The Crown, a comparably rated hour long drama, cost a staggering $13 million per episode.

The 550 percent increase in content spending is a mere brush stroke in the Roman fresco that is the current television industry. This vast mural is slightly ambiguous, meaning the picture may change depending on who’s looking. Your average consumer might see the Golden Age of Television, replete with an inexhaustible silo of high quality…

James Ostrowski

NYU student studying media and entertainment business.

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