Published inBootcamp·Jul 14Member-onlyThe Importance of Framing for Multidisciplinary Design TeamsFraming a need or problem is one of the most critical steps in a design project. That certainly applies when the design project is going to be executed by a multidisciplinary team. …Framing3 min readFraming3 min read
Published inBootcamp·Jul 13Member-onlyHere Is Why Marlon Brando Would Have Been a Good Designer, TooThough very muscled and with an attractive torso, Brando, clamped in his leg braces, was struggling to tear himself off the ground by a metal bar of a walking frame. …Design3 min readDesign3 min read
Published inBootcamp·Jul 11Member-onlyWhy Design Is Too Serious a Creative Endeavour to Let Managers ruin itIn The Book That Helps You Become The EPIC Designer of Our Tomorrows, I refer to the longitudinal research George Land did amongst people growing up from the age of five to the age of thirty-one. …Design2 min readDesign2 min read
Published inBootcamp·Jun 29Member-onlyWhen Every Buy Is a Vote, Every Design Is a Political StatementI once heard a renowned psychologist concerned with societal challenges articulating that every buy is a vote. To a certain degree, that might be true, although I do not believe in personal responsibility regarding societal challenges. We are herd animals, after all. …Design2 min readDesign2 min read
Published inBootcamp·Jun 23Member-onlyI Had To Pay To Pee The Other Day. This Is What Happened.I do not know if a drive-by-peeing is more cost-efficient than a stand-still-peeing. But for some reason, you can pee for free when you’re on the train; as soon as you are off the train, services seem to end, and you need to pay. Yesterday I had to judge students’…Experience Design2 min readExperience Design2 min read
Published inBootcamp·Jun 22Member-onlyWorking With The People, We Thought We Were Working ForOur Beneficiaries are primarily designers in our team — Practices in innovation and design are evolving continually. Human-centred design has seen steep growth amongst for-profit businesses in recent years. Even the idea of stakeholder management and (do not articulate too loudly) stakeholder engagement are finding common ground. However, for-profit and for-impact organisations still engage stakeholders and beneficiaries only to…Stakeholder Engagement2 min readStakeholder Engagement2 min read
Published inBootcamp·Jun 21Member-onlyHow to Kill Your Biases When Designing for The Real World?We design products or services very often from a certain perspective. There’s a multitude of reasons for that. One is that you start designing novelties for the known customers of your organisation. Another is that you know you better than them. …Bias3 min readBias3 min read
Published inBootcamp·Jun 20Member-onlyHow To Understand The Environment As a Stakeholder And Use It As a Profit For Your Design ProjectsWhen we design, we are very much focused on the beneficiaries to understand their needs and context. When we zoom out and look at our business strategy (whether for-profit or not-for-profit), we also look at the close environment from the point of view of our benefit. …Sustainability2 min readSustainability2 min read
Published inBootcamp·Jun 19Member-onlyHow To Apply Action Research In A Design ProjectWhen we design worthy novelties, we need to understand what the needs are, what possible solutions can be, what the context is and what will work or will not work. Certainly, for the latter, the difference can be in the details. Let us assume we have done the framing in…Research2 min readResearch2 min read
Published inBootcamp·Jun 16Member-only5 Pieces of Evidence To Prove Design Is Better Done Than PerfectDesign and design research differ from other methodologies and approaches in innovation and product development as the design method is more iterative — most of the findings that fuel a design process result from action and interaction with beneficiaries and stakeholders. The goal of design research is not fundamental or…Design3 min readDesign3 min read