Though very muscled and with an attractive torso, Brando, clamped in his leg braces, was struggling to tear himself off the ground by a metal bar of a walking frame. …

In The Book That Helps You Become The EPIC Designer of Our Tomorrows, I refer to the longitudinal research George Land did amongst people growing up from the age of five to the age of thirty-one. …

I once heard a renowned psychologist concerned with societal challenges articulating that every buy is a vote. To a certain degree, that might be true, although I do not believe in personal responsibility regarding societal challenges. We are herd animals, after all. …

I do not know if a drive-by-peeing is more cost-efficient than a stand-still-peeing. But for some reason, you can pee for free when you’re on the train; as soon as you are off the train, services seem to end, and you need to pay. Yesterday I had to judge students’…

Our Beneficiaries are primarily designers in our team — Practices in innovation and design are evolving continually. Human-centred design has seen steep growth amongst for-profit businesses in recent years. Even the idea of stakeholder management and (do not articulate too loudly) stakeholder engagement are finding common ground. However, for-profit and for-impact organisations still engage stakeholders and beneficiaries only to…

We design products or services very often from a certain perspective. There’s a multitude of reasons for that. One is that you start designing novelties for the known customers of your organisation. Another is that you know you better than them. …

When we design, we are very much focused on the beneficiaries to understand their needs and context. When we zoom out and look at our business strategy (whether for-profit or not-for-profit), we also look at the close environment from the point of view of our benefit. …

When we design worthy novelties, we need to understand what the needs are, what possible solutions can be, what the context is and what will work or will not work. Certainly, for the latter, the difference can be in the details. Let us assume we have done the framing in…

Design and design research differ from other methodologies and approaches in innovation and product development as the design method is more iterative — most of the findings that fuel a design process result from action and interaction with beneficiaries and stakeholders. The goal of design research is not fundamental or…