And how we can apply those learnings to education and organizations. Yesterday, as we got used to the last week since draconic measures against Covid-19 where established, I was helping my youngest son doing some mathematic exercises. He is only seven years old, in the second year of primary school…

The four conditions for design-maturity — As Herbert Simon said, “To design is to devise courses of action aimed at changing existing situations into preferred ones.” What implicates that we intentionally change something for the better. We perform to make an impact. To understand what someone else needs to undergo a positive effect, one needs to…

What it takes besides the skills. — As a designer, you need to master many skills. Depending on the field in which you work. You will be a genius in color, composition, typography, material, 3D-rendering, and so on. There’s a lot of software you need to use, Photoshop, Illustrator, InDesign, Adobe-XD, or Sketch, and Figma. In every…

The journey isn’t yours, so listen, listen and listen. — “With the sales department, we recently analyzed the customer journey of closing a deal.” With that first sentence, they entered my mailbox. “But we still have hard times with up and cross-selling and sales repetition.” The message continued. In larger organizations, it happens that departments try to understand the customer…

How UX-design makes you wander in your customer’s mind — I am a little neurotic. When I leave the kitchen, I check the oven twice. When I leave the house, I check the front door a triple time. It is needless to say that I seldom lose my wallet or forget my keys. Never I am losing a debit or…

When companies want to improve existing products or services or develop new ones, and they make use of design thinking techniques, they often focus very much on the tools and templates they are going to use. …

That is what strategic design is for — Design as a means doesn’t only help us to create better products or to develop better services. Design is also beneficial to build a strategy on a company level. Here is why. When we make use of the design thinking methodology to develop services or products, we research needs or…

How design can have a positive impact on your engagement and well-being. — Design has a tremendous positive impact on our life and our well-being. It does so while designing and while experiencing the design. …

About focusing on crucial factors and letting go of dominant ideas. — In Germany, you can, for a couple of months, read tampons. As if they are a medium to get in touch with your predecessors. But no kidding, all this has to do with the tax on added value. Here is the story. And it is a story about design. As…