Medium Test — What Works “Inside Facebook…”

The lead of this story is subtly strong. It’s a delayed-narrative lead that sparks readers interest about Facebook in a way that makes you curious and hungry to learn more… even if you’re a non-Facebook using reader. The way this lead is written about Facebook is so compelling and even a bit alarming, that you want to continuing reading. It also seems as if this article is going to be an exposé. (And, in a way it is).

The headline is long with a lot of random words, so I would say it is not so SEO friendly. I searched the first two words “Inside Facebook”, hoping the article would still be one of the first I saw, but it wasn’t. This is probably because Facebook is now such a broad term, as explained in this article (one way or another). Because of that, I think a tighter title with the same meaning would have been just as effective while also SEO friendly.

To me, it seems like this story is written at a 10th grade level (and that’s pushing it), but I feel like that is what made it so successful. It was extremely long but each paragraph flowed so well and every sentence was easy to understand. There were a few big words here and there that I had to stop and think about, but that didn’t deter me from continuing to read the story.

The nut graph of the story was near the beginning. By the fifth or sixth paragraph, I was able to understand that this article was about how Facebook has become a place for anyone to call themselves “political journalists” and that was happening because of the click of a button, being “like” or “share”, and a witty meme that comically summed up a political opinion.

I think the pull quotes were really effective. If someone were to skim through this article, it wouldn’t be as intense but they could still get the point. Very few photographs were used other than examples of the meme’s that have been shared by thousands on Facebook and for this story, to me that was okay. I didn’t need any visible proof to back up what this story was trying to tell.

However, many different people were brought up through out the article. To add value to the story, including quotes from some of those subjects would have been one of the best things the writer could have done. (ie: Why do those people think they’re Facebook pages were so successful other than the facts the writer pointed out about the Facebook society we’re living in and what does running those successful pages mean to them in sense that goes beyond just how popular their page is).

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