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Why do I hate the quotations around “like” so much

I wrote yesterday about how Facebook is hurting creators (mainly because it’s ripping them off) and data leakage aside, that should be enough reason for you to #DeleteFacebook. But maybe you’re simply not ready to delete your account; maybe it’s the only way you can stalk your frenemies from high school or make sure you get invited to your ex’s birthday. I get it. It’s hard to leave a party where everyone’s sitting around pretending to be happy.

So if you’re staying on Facebook, how can you make it a better experience for the artists you love? Here’s a few ways you can help your favorite pages beat the algorithm without spending their entire budget on advertising. …


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I’ve been helping musicians with their digital marketing since 2009, long enough to remember when Facebook seemed like it would be Savior of the Arts. In those days, we were frustrated that our custom Myspace coding kept breaking and happy to run to newly-opened business pages on Facebook. Having fans actually hear music on Facebook pages was always a challenge since the available third-party apps kept going out of business — but hey, what artist didn’t want to be on the hot new social network made popular by elite college kids?

We pushed our fanbases to Like our Facebook artist pages and took pride in our number of Likes just as we had our number of Myspace plays. Little did we know that Facebook would thank us for driving traffic to their platform by making us pay to reach the fans we had sent to Facebook. …

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