Jana Marschallek

The Product Roadmap
The roadmap is a company’s vision. Balancing costs and technical hurdles against strategic objectives (such as an improved user experience). The roadmap serves as the north star towards which all downstream efforts align: planning, design, delivery, marketing sales and support.

…rea of expertise; and a dedicated research arm will facilitate a steady cadence of experimentation. It seems that research is often the missing component, which is a shame as most of those truly ubiquitous designs are informed by behavioral science. There is a lot of psychology behind that ‘like’ button.

Common problems include not budgeting for research or allocating time for exploration, embedding UX designers within development teams (where it is too late to make truly innovative contributions) or bringing in a designer at later stages to “make-it-pretty” or worse: to fix a flawed product already being rolled out to confused customers (aka crazy expensive product testing).