I’m a firm believer in conducting field research.
Steve Solomon

Hi Steve,

I headed the team that ran the research.

The research aimed to achieve 4 ends: to build a foundational understanding of that demographic both for Saudi and foreign team members; understand what was unique or otherwise about local mobile internet use compared to other countries and how it can translate into a service offering; to find a unique local voice, and help translate this into what their brand should stand for and why.

As someone who understands commercial field research, you’ll appreciate we’ve only shared a glimpse of the work. And that it’s not just about interviews, but the team’s life experience, the experiences through the research, desk and other research.