This was me not too long ago, and in conversations with business leaders, it appears I am not the only one. This has prompted me to share my story. Be warned; it may mention stuff like soft skills, superpowers and taking on a monster! The story first came up when…

We all know that digital brought about opportunities to merge these two disciplines as the customer journey becomes more integrated from awareness and engagement (the space of marketing) through the customer connection and conversion (the space for sales). It’s no surprise really as we are speaking to one individual through…

There is a lot of discussion around #digitaltransformation and how it benefits businesses. There is also a lot of valuable and evolving debate about how best to undertake the process and who should own it. My observation is that it boils down to one simple choice. That choice is between…