A reflection after Indonesia’s first Unicorn’s redesign

For most companies, especially ones where they have hundreds and thousands of daily active users, doing redesign mean a little uplift here and there, and maybe some logo update.

Complete design overhaul, functionality, and flow are almost unheard of. Mostly because it’s crazy and very risky. It can potentially alienate current users, takes a lot of time and resources to do, and there is no guarantee of success.

Yet for GO-JEK transport, an application where millions of users rely on for their daily activity, we did just that.

Ha.

To be fair, it is not without calculation. We went into the redesign, fully aware of the consequences, and made plans, tons of them, to mitigate it. …